About Her Choice by Laboone

Our goal is simple: to make high-quality, trendy jewellery accessible and affordable without compromising on style or comfort.

Brand Story – Her Choice by Laboone

Our Beginning

The journey of Her Choice by Laboone started with a simple vision: to make beautiful, stylish and comfortable jewellery accessible to every woman. What began as a small collection of lightweight, skin-friendly artificial jewellery soon grew into a brand that celebrates elegance in all its forms.
Over time, we expanded from everyday essentials to festive, occasionwear and bridal-inspired designs, creating pieces that truly reflect the individuality and confidence of modern women.

Timeless Style With a Modern Touch

For us, jewellery is more than something you wear. It is a reflection of personality, emotion and expression.
Our designs bring together the charm of traditional Indian craftsmanship with the freshness of contemporary fashion. Whether it’s minimal studs for everyday use or statement necklace sets for weddings and parties, every piece is crafted to elevate your look and make every moment feel special.
We understand India’s diverse taste and create collections that blend beautifully with different regional styles, outfits and occasions.

Craftsmanship You Can Trust

Quality is at the heart of everything we create. Every jewellery piece goes through careful finishing and durability checks to ensure long-lasting shine and comfort.
We use skin-friendly materials, high-quality plating and ethically inspired sourcing practices.
Our design team focuses on refined detailing, comfort and a premium feel so that you can wear your jewellery with confidence all day long.

What Sets Us Apart

Her Choice by Laboone continues to grow by understanding what today’s women truly want — style that feels personal, quality that can be trusted and prices that make beautiful jewellery accessible.
Trends may change, but our commitment to craftsmanship, innovation and customer experience remains constant.
Our strength lies in our ability to evolve with changing fashion preferences while staying true to our purpose.

At Her Choice by Laboone, our mission is simple:
To create jewellery that makes every woman feel beautiful, confident and celebrated — every single day.